e Building

Here are a few things I observed the Indian IT companies are doing right.

1. Catching them young: Your target work-force is yet to enter the ripe age for performance. But they can be tapped by the competitors and you want the best from the campuses. You visit the campus in pre-final year and start with Pre-placement talks (PPTs, as they are termed) and impress the crowd. Show them the on-site opportunities, grab their minds by throwing some big names and show them a rosy picture of life in the company. Dont get me wrong. I dont have anything against the companies. Just that I am free right now.

2. Greasing the minds with money: So you find out that the mall culture has boomed and so has the desire to spend money in the fresh minds. You offer them a package that they cant refuse. Its liking buying them for good. Well now that you have got them in, what should be done to keep them involved? A quick solution. Offer them a salary hike even before they join. That builds a loyalty factor and gives free brand-building a face. Win-winning strategy.

3. Impressive Infrastructure: So if you ask anyone on the street what does India lack in and the answer before your question is finished will be "Infrastructure". Its a proven fact that humans love lavishness, scale of sizes and glitter. Make the factories look more bigger, space-like and there you have it employees would be talking about the brand more than the values it is based on. Make the cafeterias look like another episode of Jetsons and serve with a smile!!

I am sure these are not the only driving factors. But they are good enough to get the best brains. The strong systems, core marketing teams and sky-rocketing clientile list makes IT in India what it is right now. It surely has changed the outlook towards job across industries now and I hope this is just the begining.