Illusion called 'Privacy'

In this age of ‘You-Twit-Face-ogle’ it’s getting increasingly difficult to contain your information private. With more information readily available from various sources may it be business related information or government data, ‘Privacy’ is an illusion. Though security measures are highly recommended and applicable, violation of it is probable for future benefits.

Marketing firms are being more aggressive as the need to understand and analyze competitive strategies is of utmost importance. Basic product information is now obtained through re-engineering and surveys are getting less effective. With shopping malls, pharmacy stores, banks and vending machines becoming more user friendly a lot of data is accumulated. Data available can be requested by insurance firms, automotive companies or next door marketing firm in order to customize their offerings for each customer’s need at the right moment. This is a new age of utility offerings; ‘offer as is consumed’ is the new key punch line while proposing cost savings.

How sensitive can a consumer be then to her/ his own data? As the race to acquire more information to segment customer base aggravates, customers become more ignorant of their information or is it? More and more web 2.0 applications are offering security features at customer’s disposal. They can tweak the security features and make their identity less/ more public. However, with customer trying to do this, firms are taking more interest in places where customers have no control. Loyalty plan data for various firms is an immense pool to dive into and offers lot of advantages ranging from private selection of menus to basic information. It’s time to think whether your privacy really private??

some portion of me

lying on the floor, on a lazy gloomy day

pushing the air, carving faces in the clay

trusting inner instinct, feeling glee

carry no baggage, just let it be

fighting the rains, with an open umbrella

showing a poker face to that random fella

twisting the twigs as you search for the key

enjoy the moment, just be

inviting memories with an open arm

laugh on strangers, but you mean no harm

and searching for another route to flee

or a reason to stay, just to be

watching the trees sitting in a car

thinking of friends from so far

covering the wheels, that's a real me

decorating moments, glad to be me